Advertising (Routledge Introductions to Media and Communications) - Hardcover

MacRury, Iain

Hardcover

ISBN 10: 0415251257 ISBN 13: 9780415251259

Publisher: Routledge, 2008

Synopsis

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.

Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

About this title

About the Author:

Iain MacRury is Principal Lecturer in the School of Social Sciences, Media and Cultural Studies at the University of East London. His previous publications include The Dynamics of Advertising (co-authored with Barry Richards and Jackie Botterill, 2000) and Buy This Book: Studies in Advertising and Consumption (co-edited with Mica Nava, Andrew Blake and Barry Richards, 1996).

About this edition

• Publisher: Routledge
• Publication date: 2008
• ISBN 10: 0415251257
• ISBN 13: 9780415251259
• Binding: Hardcover
• Edition number: 1
• Number of pages: 336