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An Introduction to Political Communication critically explores the relationship between politics, the media and democracy in the United Kingdom, America and other contemporary societies. In this accessible textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organisations at all levels, from grassroot campaigning through to governments and international bodies. This new edition is revised and updated and draws on a range of contemporary examples to show how politicians and political groups communicate: from the rise of new Labour under Tony Blair and the failure of the Conservative general election strategy in 1997 the scandals surrounding the Clinton presidency and the perceived dumbing down of American media the Good Friday peace agreement in Northern Ireland and the shift in tactics by para-military organisations the liberalising power of the Internet and concerns about threats to the standards of democracy.
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235p Paperback, this is a new copy without any traces of use
About the Author:
Brian McNair is Reader in the Department of Film and Media Studies at Stirling University. He is the author of News and Journalism in the UK, Glasnost, Perestroika and the Soviet Union and Images of the Enemy.
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- PublisherRoutledge
- Publication date1999
- ISBN 10 0415199220
- ISBN 13 9780415199223
- BindingPaperback
- Edition number2
- Number of pages256
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An Introduction to Political Communication
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Book Description Condition: As New. 1999. 2nd Edition. Paperback. Keywords: "Reference & Languages - Language - Communication,Society, Politics & Philosophy - Government & Politics - Political Structure & Processe". Not a first edition copy. . . . Seller Inventory # KT00000163
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