Items related to Public Relations: An Introduction
Synopsis
This work provides an introduction to understanding how and why public relations works. It describes the key frameworks and developments in public relations, making the vital link between theory and practice by the use of case histories. Assessing theories of communications and PR models, the author then looks at the key elements of any successful public relations programme and their application in specific areas such as: corporate relations; crisis management; internal communication; the public sector; and community relations.
"synopsis" may belong to another edition of this title.
About the Author
Shirley Harrison has wide professional experience in marketing and public relations, as a director, and independent consultant and trainer. She divides her time between lecturing, consultancy and writing. She has a special interest in crisis public relations and is the author of Disasters and the Media: Managing Crisis Communications (1999). She is an active member of the Institute of Public Relations.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning EMEA
- Publication date1995
- ISBN 10 0415103207
- ISBN 13 9780415103206
- BindingPaperback
- Number of pages224
Top Search Results from the AbeBooks Marketplace
Stock Image
Public Relations: An Introduction
Published by
Cengage Learning EMEA 01/01/1995, 1995
ISBN 10: 0415103207
ISBN 13: 9780415103206
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780415103206
Quantity: 2 available
Stock Image
Public Relations: An Introduction
Published by
Cengage Learning EMEA 01/01/1995, 1995
ISBN 10: 0415103207
ISBN 13: 9780415103206
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780415103206
Quantity: 2 available
Stock Image
Public Relations: An Introduction
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL1531290
Quantity: 1 available
Stock Image
Public Relations : An Introduction
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 18560729-6
Quantity: 1 available
Stock Image
Public Relations: An Introduction
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Seller Inventory # 9822853
Quantity: 1 available