With its accessible new approach to the key problems of modern strategic management, "A Strategy of Change" provides a critical appraisal of current ideas about "total quality management", "flexibility" and "excellence", testing them against case material drawn from a wide range of different organizational settings. This practical, issue-centred approach contrasts with the functionally orientated way in which management is often taught in the classroom and reflects instead the real needs of managers who have to work and communicate on a cross-functional basis. Dealing in an integrated way with strategic management problems across the full spectrum of marketing, production, financial and human resource management functions, this book provides an important tool for all those concerned with organizational survival in the changing environment of the 1990s. This book should be of interest as an MBA modular text, and to management consultants.
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Introduction 1. A Strategy of Change: Outlining the Terrain 2. Contrasting Analytical Approaches to Organizational Change 3. Planned Versus Emergent Change Processes 4. The Process and Implementation of Strategic Change 5. Organizational Culture and Change 6. Programmed Approaches to Organizational Change 7. A Strategy of Change: Some Conclusions
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0415053269. Seller Inventory # 9350034
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