Items related to Discourse of Advertising (Interface)
Synopsis
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.
"synopsis" may belong to another edition of this title.
Search results for Discourse of Advertising (Interface)
Stock Image
Discourse of Advertising (Interface)
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA82904150417085
Quantity: 1 available