Guerrilla Marketing Online Weapons: 100 Low Cost, High Impact Weapons for Online Profits and Prosperity - Softcover

Levinson, Jay Conrad; Rubin, Charles

Softcover

ISBN 10: 039577019X ISBN 13: 9780395770191

Publisher: Houghton Mifflin (Trade), 1996

Synopsis

By using the 100 strategies in this book, you can take advantage of the Internet's great marketing potential to increase your business opportunities. Guerrilla Marketing guru Jay Conrad Levinson and computer whiz Charles Rubin's straight-talking, no-nonsense guide is especially helpful for small and medium-sized businesses, but it will help any business define, refine, and put its message onto the Net with ease. It includes weapons to streamline your online presence: your e-mail address and signature, company logo, canned messages, stationery, audiovisual aids, storefront, and packaging; weapons to ensure online customer comfort: your electronic order form, delivery speed, payment options, pricing, feedback mechanisms, guarantees, weekly tips, demonstrations, sponsorships, free advice, and electronic gift certificates; and weapons to publicize and advertise your company on the Net: electronic billboards, server links, an electronic catalog, co-marketing and tie-ins, press releases, and press kits.

About this title

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Synopsis

Shows how to promote a business on the Internet while applying proven marketing tactics, and explains how to use various software packages.

About this edition

• Publisher: Houghton Mifflin (Trade)
• Publication date: 1996
• ISBN 10: 039577019X
• ISBN 13: 9780395770191
• Binding: Paperback
• Language: English
• Number of pages: 224