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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success (Guerrilla Marketing) - Softcover
Synopsis
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media. Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business.
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About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Synopsis
Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.
"About this title" may belong to another edition of this title.
- PublisherHoughton Mifflin Co.
- Publication date1994
- ISBN 10 0395687187
- ISBN 13 9780395687185
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages304
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Houghton Mifflin Co. (edition First Edition), 1994
ISBN 10: 0395687187
ISBN 13: 9780395687185
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