Items related to Strategic Newspaper Management
The book is a how-to-do-it guide for students contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty-first century. Strategic Newspaper Management demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends. The book then leads students through each department of the newspaper for an examination of marketplace realities facing all managers.
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Review:
"Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect."Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc."
About the Author:
Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.
"About this title" may belong to another edition of this title.
- PublisherRandom House USA Inc
- Publication date1988
- ISBN 10 0394339614
- ISBN 13 9780394339610
- BindingPaperback
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Strategic Newspaper Management
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Random House, Incorporated
(1988)
ISBN 10: 0394339614
ISBN 13: 9780394339610
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Softcover
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Strategic newspaper management
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(1988)
ISBN 10: 0394339614
ISBN 13: 9780394339610
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Strategic newspaper management
Published by
RANDOM HOUSE
(1988)
ISBN 10: 0394339614
ISBN 13: 9780394339610
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Softcover
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0394339614-G
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