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Synopsis
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
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About the Author
George Felton is a writer and professor emeritus of English at Columbus College of Art & Design in Ohio, where he has taught composition and copywriting. His essays have appeared in The New York Times, Advertising Age, Brandweek, HOW, The Chronicle of Higher Education, Academe, The Los Angeles Times, The Wall Street Journal, and Newsweek. They have been reprinted in many textbooks and anthologies, including Fields of Reading, Ken Macrorie’s Telling Writing, Minutes of The Lead Pencil Club, Media Journal, Quick Takes, Reading and Writing Short Arguments, Patterns for a Purpose, and Maxine Paetro’s How to Put Your Book Together to Get a Job in Advertising. Mr. Felton was a copywriter for projects selected by Communication Arts, HOW, and Print magazines and by the American Center for Design for The 100 Show. He has been a panelist at The One Club, a contributor to the Bread Loaf Writers’ Conference, and a speaker at Harvard’s Graduate School of Design. He received an Individual Artist Fellowship from the Greater Columbus Arts Council (GCAC) and a Columbus Literary Award from GCAC and Thurber House. Mr. Felton was educated at Duke University, DePauw University, and The Ohio State University.
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Advertising : Concept and Copy
Published by
Norton & Company, Incorporated, W. W., 2006
ISBN 10: 0393731596
ISBN 13: 9780393731590
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP65862447
Quantity: 3 available
Stock Image
Advertising : Concept and Copy
Published by
Norton & Company, Incorporated, W. W., 2006
ISBN 10: 0393731596
ISBN 13: 9780393731590
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4317730-6
Quantity: 1 available
Stock Image
Advertising : Concept and Copy
Published by
Norton & Company, Incorporated, W. W., 2006
ISBN 10: 0393731596
ISBN 13: 9780393731590
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4317730-6
Quantity: 1 available
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Advertising: Concept and Copy, Second Edition
Seller: Bellwetherbooks, McKeesport, PA, U.S.A.
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paperback. Condition: As New. Second. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages. Seller Inventory # PB-LN-0393731596
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Advertising: Concept and Copy
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Condition: Very Good. Very Good condition. Second edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # L20M-00937
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Advertising: Concept and Copy
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Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # V12B-02455
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Advertising: Concept and Copy
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.32. Seller Inventory # G0393731596I4N00
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Advertising: Concept and Copy
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.32. Seller Inventory # G0393731596I4N10
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Advertising: Concept and Copy
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.32. Seller Inventory # G0393731596I4N00
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Advertising: Concept and Copy
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.32. Seller Inventory # G0393731596I3N00
Quantity: 2 available