Synopsis
Shares insight into cultural and regional factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it directly influences consumer decisions as demonstrated by the examples of leading businesses.
"synopsis" may belong to another edition of this title.
About the Author
KEVIN MANEY, the author of Megamedia Shakeout and The Maverick and His Machine, has been a contributing editor to Condé Nast Portfolio and a contributor to The Atlantic, Wired, NPR, and ABC News NOW. He covered the technology industry for USA Today for almost two decades. He lives outside of Washington, D.C.
Visit the author at his website, www.kevinmaney.com.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Trade-Off: Why Some Things Catch On, and Others Don't
Stock Image
Trade-Off: Why Some Things Cat
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00090094479
Stock Image
Trade-Off: Why Some Things Cat
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00089894977
Stock Image
Trade-Off: Why Some Things Catch On, and Others Don't
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 038552594X-3-34584473
Stock Image
Trade-Off: Why Some Things Catch On, and Others Don't
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # I06D-01698
Stock Image
Trade-Off : Why Some Things Catch on, and Others Don't
Published by
Knopf Doubleday Publishing Group, 2009
ISBN 10: 038552594X
ISBN 13: 9780385525947
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP61962371
Stock Image
Trade-Off : Why Some Things Catch on, and Others Don't
Published by
Knopf Doubleday Publishing Group, 2009
ISBN 10: 038552594X
ISBN 13: 9780385525947
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 8998377-6
Stock Image
Trade-Off: Why Some Things Catch On, and Others Don't
Published by
Crown Business September 2009, 2009
ISBN 10: 038552594X
ISBN 13: 9780385525947
Used
Hardcover
Seller: Books End Bookshop, Syracuse, NY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good+. Dust Jacket Condition: Very Good+. First Edition; First Printing. 240 pages. Seller Inventory # 402719
Stock Image
Trade-Off: Why Some Things Catch On, and Others Don't
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Muy bueno. : En este libro, Kevin Maney explora la tensión entre la fidelidad (la calidad de la experiencia del consumidor) y la conveniencia (la facilidad de obtener y pagar un producto). A través de ejemplos de empresas como Amazon y Disney, Maney muestra cómo las empresas exitosas equilibran estos factores para construir marcas sólidas. El libro analiza por qué algunos productos triunfan mientras que otros fracasan, ofreciendo una nueva perspectiva sobre las decisiones de compra de los consumidores. EAN: 9780385525947 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Trade-Off: Why Some Things Catch On, and Others Don't Autor: Kevin Maney Editorial: Broadway Books Idioma: en Páginas: 240 Formato: tapa dura. Seller Inventory # Happ-2025-08-21-76e3543d
Stock Image
Trade-Off: Why Some Things Catch On, and Others Don't
Seller: Meadowland Media, Fayetteville, AR, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Ships same or next business day. Seller Inventory # L169-MK-012825-219X4
Stock Image
Trade-Off: Why Some Things Catch On, and Others Don't Maney, Kevin and Collins, Jim
Seller: Broad Street Books, Branchville, NJ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Brand New Book. Seller Inventory # 49563