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Synopsis
A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want. 40,000 first printing. $40,000 ad/promo.
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From the Inside Flap
e to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.
Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.
Authors Don Peppers and Martha Rogers reveal one to one strategies to:
* Find the 20 percent--or 2 percent--of your own customers and prospects who
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The One to One Future: Building Relationships One Customer at a Time
Published by
Bantam Doubleday Dell Publishing Group 06/10/1998, 1998
ISBN 10: 0385425287
ISBN 13: 9780385425285
Used
Hardcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780385425285
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The One to One Future: Building Relationships One Customer at a Time
Published by
Bantam Doubleday Dell Publishing Group 06/10/1998, 1998
ISBN 10: 0385425287
ISBN 13: 9780385425285
Used
Hardcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780385425285
Quantity: 1 available
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The One to One Future: Building Relationships One Customer at a Time
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR005772401
Quantity: 1 available
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The One to One Future: Building Relationships One Customer at a Time
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003289492
Quantity: 5 available
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The One to One Future: Building Relationships One Customer at a Time
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005250802
Quantity: 1 available
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ONE TO ONE FUTURE
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00385425287-G
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ONE TO ONE FUTURE
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Légères traces d'usure sur la couverture. Tampon ou marque sur la face intérieure de la couverture. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Stamp or mark on the inside cover page. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-062-370
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One to one Future
Published by
Crown Publishing Group, The, 1993
ISBN 10: 0385425287
ISBN 13: 9780385425285
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st ed. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP73089481
Quantity: 1 available
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One to one Future
Published by
Crown Publishing Group, The, 1993
ISBN 10: 0385425287
ISBN 13: 9780385425285
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st ed. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3235634-6
Quantity: 1 available
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The One to One Future: Building Relationships One Customer at a Time
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.14. Seller Inventory # G0385425287I2N00
Quantity: 1 available