The One to One Future: Building Relationships One Customer at a Time - Hardcover

Don Peppers; Martha Rogers

Hardcover

ISBN 10: 0385425287 ISBN 13: 9780385425285

Publisher: Doubleday, 1993

Synopsis

A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want. 40,000 first printing. $40,000 ad/promo.

About this title

From the Inside Flap:

e to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.

Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.

Authors Don Peppers and Martha Rogers reveal one to one strategies to:

* Find the 20 percent--or 2 percent--of your own customers and prospects who

About this edition

• Publisher: Doubleday
• Publication date: 1993
• ISBN 10: 0385425287
• ISBN 13: 9780385425285
• Binding: Hardcover
• Number of pages: 444