Items related to Why Most Things Fail: Evolution, Extinction and Economics
Synopsis
The author of the critically acclaimed Butterfly Economics reassesses the "Iron Law of Failure" in terms of its business and political applications, debunking conventional economic theory to explain how companies and policy-setting government sectors behave like living organisms and why change and evolution are essential to their continued existence. 17,500 first printing.
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Review
‘Punchy and entertaining ... The real importance of what Ormerod is saying goes far beyond economics... Exhilarating.’ -- Brian Appleyard, New Statesman
From the Back Cover
Failure is the most fundamental feature of biological, social and economic systems. Just as species fail and become extinct so do companies, brands and public policies. And while failure may be hard to handle, understanding the pervasive nature of failure in the world of human societies and economies is essential for those looking to succeed.
Linking economic models with models of biological evolution, Why Most Things Fail identifies the subtle patterns that comprise the apparent disorder of failure and analyzes why failure arises. Throughout the book, author Paul Ormerod exposes the flaws in some of today′s most basic economic assumptions, and examines how professionals in both business and government can help their organizations survive and thrive in a world that has become too complex. Along the way, Ormerod discusses how the Iron Law of Failure applies to business and government, and reveals how you can achieve optimal social and economic outcomes by properly adapting to a world characterized by constant change, evolution and disequilibrium.
Filled with in–depth insight, expert advice and illustrative examples, Why Most Things Fail will show you why failure is so common and what you can do to become one of the few who succeed.
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- PublisherPantheon
- Publication date2006
- ISBN 10 0375424059
- ISBN 13 9780375424052
- BindingHardcover
- LanguageEnglish
- Number of pages272
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Why Most Things Fail : Evolution, Extinction and Economics
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