Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescri

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9780374228279: Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescri
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An "angrily illuminating" (The New York Times) exposť of Big Pharma's corrupting influence in America today In the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that "cure" them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. They advertise prescription drugs at NASCAR races, on subways, and even in churches. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel. In Our Daily Meds, journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become.

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Product Description:

In an odyssey into the dark side of American medicine, an award-winning journalist reveals how the large pharmaceutical companies have used slick marketing techniques to promote dangerous medications to American physicians and consumers, examining how this promotion-driven industry has transformed the practice of medicine and damaged American life.

Review:

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--"The New York Times
"

"Petersen draws on her years as a crackerjack business reporter at "The New York Times," where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--"The Washington Post
"

"Compelling . . . full of . . . eye-opening stories."--"BusinessWeek
"

"Sobering, scrupulously researched . . . We have no choice but to take careful heed."--"The Boston Globe"

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--"The New York Times
"

"Petersen draws on her years as a crackerjack business reporter at "The New York Times," where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--"The Washington Post
"

"Compelling . . . full of . . . eye-opening stories."--"BusinessWeek
"

"Sobering, scrupulously researched . . . We have no choice but to take careful heed."--"The Boston Globe"

Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation. "The New York Times"

Petersen draws on her years as a crackerjack business reporter at "The New York Times," where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time. "The Washington Post"

Compelling . . . full of . . . eye-opening stories. "BusinessWeek"

Sobering, scrupulously researched . . . We have no choice but to take careful heed. "The Boston Globe""

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation." --The New York Times

"Petersen draws on her years as a crackerjack business reporter at The New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time." --The Washington Post

"Compelling . . . full of . . . eye-opening stories." --BusinessWeek

"Sobering, scrupulously researched . . . We have no choice but to take careful heed." --The Boston Globe

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9780312428259: Our Daily Meds

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ISBN 10:  0312428251 ISBN 13:  9780312428259
Publisher: Picador, 2009
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