Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescri

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9780374228279: Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescri
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In an odyssey into the dark side of American medicine, an award-winning journalist reveals how the large pharmaceutical companies have used slick marketing techniques to promote dangerous medications to American physicians and consumers, examining how this promotion-driven industry has transformed the practice of medicine and damaged American life.

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Review:

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--"The New York Times
"

"Petersen draws on her years as a crackerjack business reporter at "The New York Times," where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--"The Washington Post
"

"Compelling . . . full of . . . eye-opening stories."--"BusinessWeek
"

"Sobering, scrupulously researched . . . We have no choice but to take careful heed."--"The Boston Globe"

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--"The New York Times
"

"Petersen draws on her years as a crackerjack business reporter at "The New York Times," where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--"The Washington Post
"

"Compelling . . . full of . . . eye-opening stories."--"BusinessWeek
"

"Sobering, scrupulously researched . . . We have no choice but to take careful heed."--"The Boston Globe"

Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation. "The New York Times"

Petersen draws on her years as a crackerjack business reporter at "The New York Times," where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time. "The Washington Post"

Compelling . . . full of . . . eye-opening stories. "BusinessWeek"

Sobering, scrupulously researched . . . We have no choice but to take careful heed. "The Boston Globe""

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation." --The New York Times

"Petersen draws on her years as a crackerjack business reporter at The New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time." --The Washington Post

"Compelling . . . full of . . . eye-opening stories." --BusinessWeek

"Sobering, scrupulously researched . . . We have no choice but to take careful heed." --The Boston Globe

About the Author:

Melody Petersen covered the pharmaceutical beat for The New York Times
for four years. In 1997, her investigative reporting won a Gerald Loeb Award, one of the highest honors in business journalism. She lives with her husband in Los Angeles.

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