Items related to Digital Marketing Excellence: Planning, Optimizing...
- PublisherRoutledge
- Publication date2022
- ISBN 10 0367444755
- ISBN 13 9780367444754
- BindingPaperback
- LanguageEnglish
- Edition number6
- Number of pages638
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Digital Marketing Excellence P
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DIGITAL MARKETING EXCELLENCE
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Digital Marketing Excellence
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
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Digital Marketing Excellence
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
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Digital Marketing Excellence
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Digital Marketing Excellence : Planning, Optimizing and Integrating Online Marketing
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Published by
Taylor & Francis Ltd, 2022
ISBN 10: 0367444755
ISBN 13: 9780367444754
New
Paperback / softback
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Digital Marketing Excellence (Paperback)
Published by
Taylor & Francis Ltd, London, 2022
ISBN 10: 0367444755
ISBN 13: 9780367444754
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Paperback. Condition: new. Paperback. Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780367444754
Quantity: 1 available