Items related to The Second Curve: Managing the Velocity of Change
Synopsis
272 pages. Book and Jacket are both in Very good condition throughout.
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About the Author
Perhaps no one has more experience--and success--in long-term forecasting and planning than author Ian Morrison. Serving literally hundreds of corporate clients over the years, he has won recognition for his analysis of social and economic trends. The author of numerous books and articles, a sought-after lecturer and consultant, and president of the Institute for the Future, Ian carries an impressive resume.
The Institute for the Future (commonly called the IFTF) is, in Ian's words, "a unique organization." He describes it as "a think tank structured as a non-profit organization and dedicated to helping organizations, both public and private, think systematically about the long run." Indeed, its list of clients is formidable. In 1985, Ian came to IFTF to serve as a research director; after five
From the Inside Flap
EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE."
--George Harvey, Chairman, President, and CEO Pitney Bowes, Inc.
In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive.
In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations.
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- PublisherBallantine Books
- Publication date1996
- ISBN 10 0345405412
- ISBN 13 9780345405418
- BindingHardcover
- Edition number1
- Number of pages272
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The Second Curve : Managing the Velocity of Change
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Random House Publishing Group, 1996
ISBN 10: 0345405412
ISBN 13: 9780345405418
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