CRM in a week (IAW)

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9780340857663: CRM in a week (IAW)
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CRM (Customer Relationship Management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/ or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall.
This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels- not just in the customer services department.

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About the Author:

Brian Salter and Naomi Langford-Wood are business and communication specialists, consultants and speakers on the international conference circuit. Together, they have also co-authored over 16 business books.

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Langford-Wood, Naomi and Slater, Brian
Published by Hodder and Stoughton (2002)
ISBN 10: 0340857668 ISBN 13: 9780340857663
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Book Description Hodder and Stoughton, 2002. Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL3346176

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Slater, Brian
ISBN 10: 0340857668 ISBN 13: 9780340857663
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004702635

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Naomi Langford-Wood; Brian Slater
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Book Description -. Paperback. Condition: Very Good. CRM in a week (IAW) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780340857663

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Naomi Langford-Wood; Brian Slater
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ISBN 10: 0340857668 ISBN 13: 9780340857663
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Book Description - -. Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780340857663

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