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CRM (Customer Relationship Management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/ or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall.
This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels- not just in the customer services department.
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Brian Salter and Naomi Langford-Wood are business and communication specialists, consultants and speakers on the international conference circuit. Together, they have also co-authored over 16 business books.
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004702635