CRM in a week (IAW)

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9780340857663: CRM in a week (IAW)
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CRM (Customer Relationship Management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/ or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall.
This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels- not just in the customer services department.

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About the Author:

Brian Salter and Naomi Langford-Wood are business and communication specialists, consultants and speakers on the international conference circuit. Together, they have also co-authored over 16 business books.

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Slater, Brian
ISBN 10: 0340857668 ISBN 13: 9780340857663
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Slater, Brian
ISBN 10: 0340857668 ISBN 13: 9780340857663
Used Paperback Quantity Available: 1
Seller:
WorldofBooks
(Goring-By-Sea, WS, United Kingdom)
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR006120044

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