A Level Business Studies: Marketing - Softcover

Gillespie, Andrew; Swift, Ian

Softcover

ISBN 10: 034075835X ISBN 13: 9780340758359

Publisher: Hodder Education, 2000

Synopsis

An examination of the whole marketing process within a business, designed for A Level Business Studies students. It covers the development of marketing strategies and plans from the results of market research and audits. Current issues are placed within traditional marketing theory.

About this title

Review

Hodder & Stoughton's six book series unashamedly emphasises examination preparation. Through a focus on the main business studies topic areas, the series has considerable potential for those students looking for the definitive business studies text. I would recommend that the series is bought as an additional weapon in a student's armoury, as he/she faces the examination battlefield. (EBEA 2001-04-01)

Synopsis

An examination of the whole marketing process within a business. It covers the development of marketing strategies and plans from the results of market research and audits. Current issues, such as marketing ethics, global marketing and the impact of technology, are placed centrally within traditional marketing theory. All of these aspects are examined in an analytical and evaluative manner, building a critical understanding of marketing in business success. The book is designed for A Level business studies students, with the aim of developing an in-depth understanding of the subject by highlighting analytical and evaluative issues within this area of business activity. The text also seeks to reinforce and enhance examination skills. It is part of a series of six books, which are accompanied by a Teacher's workbook providing photocopiable mark schemes and suggested answers to all the questions.

Edition details

• Publisher: Hodder Education
• Publication date: 2000
• ISBN 10: 034075835X
• ISBN 13: 9780340758359
• Binding: Paperback
• Language: English
• Number of pages: 144