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Synopsis
Written in an informal style, this book guides the reader gently through the field from the simplest descriptive statistics to multidimensional approaches. It's written in an accessible way, with few calculations and fewer equations, for readers from a broad set of academic disciplines ranging from archaeology to zoology.
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About the Author
Gordon Rugg is a former field archaeologist and English lecturer turned computer scientist, who is now head of the Knowledge Modelling Group at Keele University. His research includes software evaluation, mediaeval cryptography, the origins of handedness and training needs analysis for store detectives. He is co-author, with Marian Petre, of The Unwritten Rules of PhD Research (Open University Press, 2004) and A Gentle Guide to Research Methods (Open University Press, 2007).
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