Managerial Economics: A European Text

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9780333994238: Managerial Economics: A European Text
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This text places the study of managerial economics firmly in a European context. Managerial Economics offers a lively and readable account of how economic theory can be used to make effective business decisions. With numerous case studies and examples, it guides students through the concepts and applications of the subject to provide a comprehensive understanding of the complexities of economic decision making in business.
Managerial Economics is an excellent course text for business and economics undergraduates, as well as MBA students, taking a course in managerial economics.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/economics/petrochilos/index.asp

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Product Description:

This text places the study of managerial economics firmly in a European context. "Managerial Economics" offers an account of how economic theory can be used to make effective business decisions. With numerous case studies and examples, it guides students through the concepts and applications of the subject to provide a comprehensive understanding of the complexities of economic decision making in business. It should be a useful course text for business and economics undergraduates, as well as MBA students, taking a course in managerial economics.

Review:

'It is easy to read, well structured, covers a tremendous spectrum of topics, and is rich with relevant examples, exercises, and case studies. Students being educated with Petrochilos's text will find the book not only a good course book; its resourcefulness will make it also a valuable reference in their private libraries that will prove useful in other economics and business courses as well.' - Global Business and Economics Review

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