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Synopsis
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
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Mastering Fashion Buying and Merchandising Management
About the Author
TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business
DAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton
They are authors of Mastering Fashion Marketing
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- PublisherRed Globe Press
- Publication date2001
- ISBN 10 0333801652
- ISBN 13 9780333801659
- BindingPaperback
- Number of pages216
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Mastering Fashion Buying and Merchandising Management (Palgrave Master Series)
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Bloomsbury Publishing PLC, United Kingdom, London, 2000
ISBN 10: 0333801652
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Mastering Fashion Buying and Merchandising Management (Macmillan Master Series)
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Mastering Fashion Buying and Merchandising Management (Macmillan Master Series)
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Mastering Fashion Buying and Merchandising Management
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ISBN 10: 0333801652
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Mastering Fashion Buying and Merchandising Management (Palgrave Master Series)
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Mastering Fashion Buying and Merchandising Management (Macmillan Master Series)
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Mastering Fashion Buying and Merchandising Management (Palgrave Master Series)
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Mastering Fashion Buying and Merchandising Management
Published by
Palgrave Macmillan Limited, 2000
ISBN 10: 0333801652
ISBN 13: 9780333801659
Used
Softcover
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