This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
"synopsis" may belong to another edition of this title.
Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and ConsultancyFrom the Author:
A practical, user-friendly text for non-specialists.
If you are a student of marketing or a working marketing or retail manager who needs to be able to use financial information in a practical working context, this book was written for you.
The book covers all the aspects of finance you will need to know about when working in business. You learn to understand balance sheets and profit and loss accounts, interpret annual reports, work with budgets and costing systems, and make use of financial information in forecasting and in decision-making.
Techniques such as ratio analysis, absorption costing, direct product profitability, time series and regression analysis, exponential smoothing, product pricing, break-even analysis, short-term decision making and discounted cashflow methods are covered in detail. Throughout the text you are shown how to make the best use of spreadsheet technology in applying your learning. Major sections are supported by practical and applied case studies which help you place your learning in a real-life business context.
In essence the book offers a step-by-step learning resource for non-specialists. It enables you to build up your confidence by taking you through the learning process in a user-friendly way.
All the material was tried and tested in distance learning format on several groups of students enrolled on the BA (Hons) Retail Marketing sponsored J Sainsbury plc and their comments were fully integrated into the final book!
Student comments indicate that this is proving to be a very useful aid to learning how to deal with numerical and financial information.
"About this title" may belong to another edition of this title.
Book Description Palgrave, 1996. Condition: New. book. Seller Inventory # M0333637828
Book Description Palgrave Macmillan, 1996. Paperback. Condition: New. All items inspected and guaranteed. All Orders Dispatched from the UK within one working day. Established business with excellent service record. Seller Inventory # mon0000080364
Book Description Palgrave Macmillan, 1996. Paperback. Condition: New. New and unread copy. Fast, daily dispatch 2-4 days for delivery within UK. International orders may take up to 3-4 weeks. Seller Inventory # 9780333637821
Book Description Palgrave Macmillan, 1996. Paperback. Condition: Brand New. 320 pages. 9.50x7.25x1.00 inches. In Stock. Seller Inventory # __0333637828
Book Description Palgrave, 1996. Paperback. Condition: NEW. 9780333637821 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0147365