Financial Aspects of Marketing (MacMillan Business) - Softcover

Schmidt, Ruth A.

Softcover

ISBN 10: 0333637828 ISBN 13: 9780333637821

Publisher: Red Globe Press, 1996

Synopsis

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

*numerous exercises and examples

*learning objectives at the beginning of each chapter and summaries at the end

*case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.

About this title

Review:

Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy

From the Author:

A practical, user-friendly text for non-specialists.
If you are a student of marketing or a working marketing or retail manager who needs to be able to use financial information in a practical working context, this book was written for you.

The book covers all the aspects of finance you will need to know about when working in business. You learn to understand balance sheets and profit and loss accounts, interpret annual reports, work with budgets and costing systems, and make use of financial information in forecasting and in decision-making.

Techniques such as ratio analysis, absorption costing, direct product profitability, time series and regression analysis, exponential smoothing, product pricing, break-even analysis, short-term decision making and discounted cashflow methods are covered in detail. Throughout the text you are shown how to make the best use of spreadsheet technology in applying your learning. Major sections are supported by practical and applied case studies which help you place your learning in a real-life business context.

In essence the book offers a step-by-step learning resource for non-specialists. It enables you to build up your confidence by taking you through the learning process in a user-friendly way.

All the material was tried and tested in distance learning format on several groups of students enrolled on the BA (Hons) Retail Marketing sponsored J Sainsbury plc and their comments were fully integrated into the final book!

Student comments indicate that this is proving to be a very useful aid to learning how to deal with numerical and financial information.

About this edition

• Publisher: Red Globe Press
• Publication date: 1996
• ISBN 10: 0333637828
• ISBN 13: 9780333637821
• Binding: Paperback
• Number of pages: 320