Items related to Branding: A Key Marketing Tool
Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.
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- PublisherPalgrave Macmillan
- Publication date1987
- ISBN 10 0333399110
- ISBN 13 9780333399118
- BindingHardcover
- Edition number1
- Number of pages208
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Branding: A Key Marketing Tool
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Book Description Hardcover. Condition: Very Good. Branding: A Key Marketing Tool This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780333399118
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Branding: A Key Marketing Tool
Published by
Palgrave Macmillan
(1987)
ISBN 10: 0333399110
ISBN 13: 9780333399118
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Hardcover
Quantity: 1
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Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00333399110-V
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Branding: A Key Marketing Tool
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Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780333399118
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Branding. A key marketing tool.
Published by
Houndmills : Macmillan
(1987)
ISBN 10: 0333399110
ISBN 13: 9780333399118
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Hardcover
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Book Description Condition: Gut. XII, 192 S. Umschlag leicht berieben, sonst gutes Exemplar. - What is Branding? John M. Murphy -- History of Branding. Adrian Room -- The Psychology of Names. Leslie Collins -- The Legal Side of Branding. Clarke Graham, Mark Peroff -- Making Your Brands Work Harder. Laurence Hefter -- Commercial Counterfeiting. Vincent Carratu -- Developing New Brands. Tom Blackett, Graham Denton -- Developing New Brand Names. John M. Murphy -- Creative Execution. Mervyn Kurlansky -- The Opportunity for World Brands. Steve Winram -- Branding - the Retailer's Viewpoint. Terry Leahy -- The Branding of Services. Russell Taylor -- Branding in the Pharmaceutical Industry. Barbara Sudovar -- Branding at Austin Rover. Terry Nolan -- The Wide World of Branding.Terry Oliver -- The Corporate Identity as the Brand. John Diefenbach -- Organising for New Product Development. Robert Grayson -- The Future of Branding. Klaus Morwind. ISBN 9780333399118 Sprache: Englisch Gewicht in Gramm: 550 Originalhardcover mit Schutzumschlag. Seller Inventory # 1121727
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