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Synopsis
Excerpt from Evaluating Communications in Product Development Organizations
Even though successful product development projects face greater challenges in coordinating large, dispersed cross-functional teams, historical barriers to communication continue to persist. Barriers can arise from organizational structures, incentive systems, geographical location, cultural differences, leadership styles and project management practices. Operating within these barriers is difficult for modern product development. Especially since the practice of concurrent or simultaneous engineering, employed to speed up the product development process, requires increased coordination [clark and Fujimoto 1991; Clausing 1989; Krishnan, Eppinger and Whitney This is because as firms continue to shrink development time through concurrent engineering, tasks must be overlapped more aggressively, requirin g much coordination between tasks.
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