Items related to Consumer Behaviour
CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
"synopsis" may belong to another edition of this title.
- PublisherCengage Learning
- Publication date1980
- ISBN 10 0324378327
- ISBN 13 9780324378320
- BindingMisc. Supplies
- Number of pages816
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Consumer Behaviour
Published by
Cengage Learning
(1980)
ISBN 10: 0324378327
ISBN 13: 9780324378320
Used
Paperback
Quantity: 4
Seller:
Rating
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005383574
Buy Used
£ 0.86
Convert currency
Stock Image
Consumer Behaviour
Published by
Cengage Learning
(1980)
ISBN 10: 0324378327
ISBN 13: 9780324378320
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004719394
Buy Used
£ 0.86
Convert currency
Stock Image
Consumer Behaviour
Seller:
Rating
Book Description Paperback. Condition: Very Good. Consumer Behaviour This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780324378320
Buy Used
£ 3.42
Convert currency
Stock Image
Consumer Behaviour
Seller:
Rating
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780324378320
Buy Used
£ 3.42
Convert currency
Stock Image
International Student Edition-Consumer Behavior
Seller:
Rating
Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP27503616
Buy Used
£ 5.41
Convert currency
Stock Image
International Student Edition-Consumer Behavior
Seller:
Rating
Book Description Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 7600153-20
Buy Used
£ 5.41
Convert currency
Stock Image
Consumer Behaviour
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780324378320. Seller Inventory # 9607695
Buy Used
£ 2.50
Convert currency
Stock Image
Consumer Behaviour
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780324378320. Seller Inventory # 9906342
Buy Used
£ 2.50
Convert currency
Stock Image
Consumer Behaviour
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780324378320. Seller Inventory # 9906341
Buy Used
£ 2.50
Convert currency
Stock Image
Consumer Behaviour
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780324378320. Seller Inventory # 9720539
Buy Used
£ 2.50
Convert currency