International Marketing - Softcover

Czinkota, Michael R.; Ronkainen, Ilkka A.

3.93

41 ratings by Goodreads

Softcover

ISBN 10: 0324317026 ISBN 13: 9780324317022

Publisher: South-Western, 2006

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INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

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Review:

"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning.a aThis book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it.a

Synopsis:

This upper-level textbook examines international market entry and development, the elements of the marketing mix most important for firms at an initial level of the international experience, and marketing management for the expanded global operations of multinational corporations. The eighth edition addresses new issues brought about by globalizati

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