Bus Marketing Management 9e - Hardcover

SPEH; HUTT

3.28

36 ratings by Goodreads

9780324316858: Bus Marketing Management 9e

Hardcover

ISBN 10: 0324316852 ISBN 13: 9780324316858

Publisher: South-Western, 2006

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Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.

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Review:

" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."

Synopsis:

This textbook on business marketing presents similarities between consumer goods and business-to-business marketing, explores the points of departure, and offers a managerial rather than a descriptive treatment, which also integrates relevant literature in the field. In this edition, Hutt (Arizona State U.) and Speh (Miami U.) add new information o

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