Entrepreneurship: A Process Approach - Hardcover

Baron, Robert; Shane, Scott

Hardcover

ISBN 10: 0324273568 ISBN 13: 9780324273564

Publisher: South-Western, 2004

Synopsis

Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Recognizing that students' motivations for taking the course, and their backgrounds, are likely to be mixed in character, they have conceived a text that is flexible for instructors and accessible to students. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy and active learning strategies needed to be compelling in the classroom.

About this title

Synopsis:

Baron (management, Rensselaer Polytechnic Institute) and Shane (economics, Case Western Reserve University) describe the development of entrepreneurship through distinct phases assembling resources, launching a new venture, building the business, and collecting the rewards. The textbook outlines this process and uses case studies and current resear

About this edition

• Publisher: South-Western
• Publication date: 2004
• ISBN 10: 0324273568
• ISBN 13: 9780324273564
• Binding: Hardcover
• Number of pages: 500