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Mkt Resrch Methodological Foun - Hardcover

IACOBUCCI; CHURCHILL

 
9780324201604: Mkt Resrch Methodological Foun
Hardcover
ISBN 10: 0324201605 ISBN 13: 9780324201604
Publisher: South-Western, 2004
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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

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  • PublisherSouth-Western
  • Publication date2004
  • ISBN 10 0324201605
  • ISBN 13 9780324201604
  • BindingHardcover
  • Number of pages697
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