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Marketing Strategy - Softcover

 
9780324201406: Marketing Strategy
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Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. Thistext helps to develop a customer-oriented market strategy and market plan.

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"The first book dealing with strategic marketing issues in combination with a strong 'how-to' focus. This comprehensive text is ideal for students who are already familiar with marketing instruments but have to prepare a marketing plan." (Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands -- Dr Karel Jan Alsem, Associate Professor of Marketing, University of Groningen, The Netherlands

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  • PublisherSouth-Western
  • Publication date2004
  • ISBN 10 0324201400
  • ISBN 13 9780324201406
  • BindingPaperback
  • Edition number3
  • Number of pages544
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Ferrell, O. C.; Hartline, Michael
Published by South-Western College Pub (2004)
ISBN 10: 0324201400 ISBN 13: 9780324201406
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