International Marketing - Hardcover

Czinkota, Michael R.; Ronkainen, Ilkka

3.93

41 ratings by Goodreads

Hardcover

ISBN 10: 0324190468 ISBN 13: 9780324190465

Publisher: South-Western, 2003

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Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

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Review:

"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."

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