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Contemporary Business - Hardcover

 
9780324188202: Contemporary Business
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CONTEMPORARY BUSINESS, 11th Edition, is the most widely used introductory business text and it is even better than before! Containing the most important introductory business topics, this text also includes the most current information available in any business text, and the best supplementary package in the business. You'll find this new Eleventh edition of CONTEMPORARY BUSINESS helps create excitement about the world of business for your students as well as helping them improve their critical thinking skills. Opening new doors of possibility can be difficult - CONTEMPORARY BUSINESS, 11th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. The Best Just Got Better!

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This introductory textbook covers a wide array of business topics, from social responsibility in the global economy, to starting a business, from management to marketing, to the impact of technology and information. Four audio CDs contain review material specific to each chapter. Boone teaches at the University of South Alabama. Kurtz teaches at th

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  • PublisherSouth-Western
  • Publication date2004
  • ISBN 10 032418820X
  • ISBN 13 9780324188202
  • BindingHardcover
  • Number of pages848
  • Rating

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