Marketing Planning and Strategy - Hardcover

Jain, Subhash C.

Hardcover

ISBN 10: 0324014805 ISBN 13: 9780324014808

Publisher: Thomson South-Western, 1999

Synopsis

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

About this title

Synopsis:

Uses a variety of analytical frameworks to demonstrate how companies formulate and implement strategy. Explores marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management. Includes 29 real-life cases with questions, plus chapter

About this edition

• Publisher: Thomson South-Western
• Publication date: 1999
• ISBN 10: 0324014805
• ISBN 13: 9780324014808
• Binding: Hardcover
• Edition number: 6
• Number of pages: 800