The Business Playground: Where Creativity and Commerce Collide - Softcover

Stewart, David A.; Simmons, Mark

Softcover

ISBN 10: 032172058X ISBN 13: 9780321720580

Publisher: New Riders Pub, 2010

Synopsis

"Dave's knowledge and experience from all aspects of the music business is applied to the entire world of businessùsheer brilliance."-John Meglen, President and Co-CEO, Concerts West/AEG Live

In Today's flat world business as usual no longer cuts it. Anyone can compete on quality, price and timing. So what's the secret weapon that will boost your business over and above the competition?

Creativity! Far too often creativity is sidelined and the energy and excitement that go alongside it are subdued.

The Business Playground will Change All That. Prodigious musician, producer and entrepreneur Dave Stewart and advertising and branding guru Mark Simmons show you how to rediscover your creativity. Through a quirky selection of idea-inducing games and stimulating stories, you'll be able to bring your workplace back to life.

Be inspired by creative conversations with the legendary Mick Jagger, Tony Award winning director Matthew Warchus and Microsoft co-founder Paul Allen. And learn from innovative organisations like Google, NASA and Nokia

Unleash your amazing creativity potential and get ready to play!

"In this thoroughly enjoyable and highly instructive book, Dave Stewart and Mark Simmons tell you how we all can tap into our best creative selves, the way we could when we were children. Who knew having so much fun was the key to success!"-Laura Ziskin, Motion Picture Producer (including Spider-Man 1, 2, and 3, Pretty Woman, To Die For, and As Good as it Gets) and co-founder of Stand Up to Cancer

"Commercial growth is driven by creativity. This book gives you the keys to the car."-Andrew Robertson, President and CEO, BBDO Worldwide

"Brainstorming with Dave Stewart is a rare privilege. If you can't work with Dave in person, this book is the next best thingùan insight into another way of getting innovation to take root into your organisation. The Business Playground will help you raise the game with your team."-Christopher Rodrigues CBE, Chair of Visit Britain, International Personal Finance plc, The Almeida Theatre and The Windsor Leadership Trust. Past President and CEO, Visa International

"The Business Playground reminds us that instilling a good dose of humour and a bit of fun and games to the process is one of the most powerful creative tools an organisation has to drive performance, collaboration and shareholder value in a highly demanding environment."-Stephen Davis, President, Hasbro Studios

"Innovation requires vision, intuition, courage, and the ability to see what others don't see. Dave has them all."-Tero OjanperS, Executive vice president, Services and member of the Nokia Group Executive Board

About this title

Review

"The pages are packed with interesting research studies and techniques to unleash the potential within. Dave and Mark both believe you can't teach people to be creative, instead you must show them, and that is exactly what they do throughout the publication. For £14.99 you can certainly get your creative flair back on track with this highly engaging read". Start Your Business Magazine, June 2010 

From the Publisher

When I first got the proposal for this book from the authors' agent, my first thought was: how exciting! My second thought was: it's fun to get a proposal from a rock star, but this isn't going to be something I can publish - I'm a business publisher. I'm delighted to say that when I read it, I was proved wrong: this is indeed a business book. A business book with a difference, certainly, but a business book nonetheless. It deals with creativity, the missing ingredient in many companies and the recipe for success in some of the world's top-performing businesses.

Creative ideas can be elusive, hard to grab hold of, but everyone has a creative streak inside them. And even if this streak is latent right now, you can work at releasing it to become more creative at work. One of the ways you can work on it is by playing games, so 'The Business Playground' has them too! Creativity is playful, inspiring, innovative, exciting, buzzy, uplifting, shocking, surprising, ground-breaking, risky, profitable ... It can be many things, but it's never dull. Why wouldn't you want this for your business?

It's hard to describe this book in a nutshell, because it's a different (creative!) kind of business book. So you'll just have to buy a copy and read it for yourself! Oh, and it's got a Foreword by one of the world's most creative business people, Richard Branson.

Edition details

• Publisher: New Riders Pub
• Publication date: 2010
• ISBN 10: 032172058X
• ISBN 13: 9780321720580
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 244