Designing for the Social Web - Softcover

Porter, Joshua

 
9780321534927: Designing for the Social Web
Softcover
ISBN 10: 0321534921 ISBN 13: 9780321534927
Publisher: New Riders, 2008

Synopsis

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle―or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000―and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful―and then designing smartly to encourage it.

"synopsis" may belong to another edition of this title.

About the Author

Massachusetts-based JOSHUA PORTER is a web designer, consultant, and blogger who has been building web sites for over a decade. His company, Bokardo Design, focuses exclusively on the interface design and strategy of social web sites and applications. Josh also publishes the popular blog, Bokardo.com.

From the Back Cover

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle―or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000―and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful―and then designing smartly to encourage it.

"About this title" may belong to another edition of this title.

Publisher
New Riders
Publication date
2008
Language
English
ISBN 10 
0321534921
ISBN 13 
9780321534927
Binding
Paperback
Edition number
1
Number of pages
192