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Designing for the Social Web - Softcover

 
9780321534927: Designing for the Social Web

Synopsis

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle―or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000―and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful―and then designing smartly to encourage it.

"synopsis" may belong to another edition of this title.

About the Author

Massachusetts-based JOSHUA PORTER is a web designer, consultant, and blogger who has been building web sites for over a decade. His company, Bokardo Design, focuses exclusively on the interface design and strategy of social web sites and applications. Josh also publishes the popular blog, Bokardo.com.

From the Back Cover

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle―or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000―and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful―and then designing smartly to encourage it.

"About this title" may belong to another edition of this title.

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Porter, Joshua
Published by Pearson Education, 2008
ISBN 10: 0321534921 ISBN 13: 9780321534927
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Paperback. Condition: Very Good. Designing for the Social Web (Voices That Matter) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780321534927

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Paperback. Condition: Very Good. No matter what type of web site or application youre building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, youll discover: The real reasons why people participate online and the psychology behind them The Usage Lifecycleor how people use your web application over time How to get people past that trickiest of hurdles: sign-up What to do when youve launched a web application and nobody is using it How to analyze the effectiveness of your application screens and flows How to grow your social web application from zero users to 1000and beyond Designing for the social web is about much more than adding features. Its about embracing the social interaction of the people who make you successfuland then designing smartly to encourage it. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002692798

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