Gitman's hallmark student-friendly style, real-world examples, cross-discipline approach, and updated software give students an interesting and realistic perspective of managerial finance. As in previous editions, Gitman's proven learning system in the Ninth Edition makes it easy for students to understand and fully appreciate the key concepts, tools, and techniques needed for astute financial decision making in today's competitive business arena. The author's reliable and consistent framework defines learning goals at the start of each chapter and incorporates a diverse group of pedagogical aids, using real-world examples and exercises to foster students' comprehension of both theory and practice. *Gitman's enhanced teaching/learning system is anchored in a set of proven learning goals, which are marked by an icon, so that students will know what material they must learn.
The accessible learning system integrates pedagogy and color with concepts and practical applications *Four to five new end of chapter problems per chapter; plus, all problems in the ninth edition have level identifiers: warm-up, intermediate, and challenging *New end of chapter Web exercise in each chapter encourages students to make connections between fundamental concepts and real-world applications *Each new copy of the text is packaged with the Principles of Managerial Finance, (PMF) CD-ROM, an exciting software package that includes tutorial and spreadsheet software to help students practice their skills. The CD-ROM includes a PMF Tutor, PMF Problem Solver, and PMF Spreadsheet exercises *Marginal notes provide students with glossary terms, helpful study hints, and 'Career Keys' which highlight the business application of financial concepts
Lawrence Gitman received his degrees from Purdue University, University of Dayton, and University of Cincinnati. He is currently a professor of finance at San Diego State University, and a prolific author with over 40 published articles and several textbooks, including Principles of Managerial Finance, tenth edition and its brief version in the third edition.
In addition to teaching, Gitman is also a member of the Certified Financial Planner Board, and an associate editor of several journals. He has also served in a number of esteemed organizations, including the Academy of Finance Association and the Financial Management Association National Honor Society.