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Managing Green Issues - Hardcover

 
9780312237165: Managing Green Issues

Synopsis

The management of environmental has become a key concern for many companies. Not only do these issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.

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About the Authors

Tom Curtin now owns his own consultancy company,Green Issues Communications, that specializes in this area of management.


Tom Curtin now owns his own consultancy company,Green Issues Communications, that specializes in this area of management.

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Tom, Curtin, Jones, Jacqueline, Curtin, Tom
Published by Macmillan Publishers Limited, 2000
ISBN 10: 0312237162 ISBN 13: 9780312237165
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Curtin, Tom; Jones, Jacqueline
Published by Palgrave Macmillan, 2001
ISBN 10: 0312237162 ISBN 13: 9780312237165
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