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The thesis offers a detailed study of that part of consumer behavior which is status-directed and which encourages individuals to purchase and consume products not for their intrinsic value (i.e. their value in use) but for their extrinsic (i.e. prestige) value. The work is in two parts. Part One (7 Chapters) explores the nature of conspicuous consumption and seeks to explain why and under what conditions such exceptional behavior occurs. The treatment of conspicuous consumption in economic and social thought is examined and evaluated (Cn.l) and Chapter 2 proposes a theoretical explanation of the propensity to conspicuously consumer. Chapter 3 develops a research methodology appropriate to the theory. Chapters 4, 5 and 6, then comprise a study of conspicuous consumption as observed in traditional, achieving and affluent societies, while Chapter 7 draws these studies together in perspective. Part 2 (3 Chapters) focuses more specifically on conspicuous consumption in the modern, affluent society and seeks to develop a theoretical model of consumer decision processes relating to such behavior. Chapter 8 is concerned with evaluating the treatment of conspicuous consumption within behavioral theories of consumer demand. Chapter 9 complements Chapter 8 in assessing the contribution of economics and of economic demand theories to the subject. Drawing on Chapters 8 and 9, Chapter 10 then proposes a theoretical model of consumer decision processes with respect to conspicuous consumption in the modern, industrialised society.
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- PublisherPalgrave Macmillan
- Publication date1981
- ISBN 10 0312164246
- ISBN 13 9780312164249
- BindingHardcover
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Conspicuous Consumption
Published by
Palgrave Macmillan
(1981)
ISBN 10: 0312164246
ISBN 13: 9780312164249
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Hardcover
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Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2009593-20
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Conspicuous Consumption: A Study of Exceptional Consumer Behavior
Published by
St. Martin's Press
(1981)
ISBN 10: 0312164246
ISBN 13: 9780312164249
Used
Hardcover
First Edition
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Book Description Hardcover. Condition: Good+. No Jacket. 1st Edition. Hardcover, x + 156 pages, index. Missing the dust jacket. Ex-college library (stamped "withdrawn"), uncirculated; an external stamp on all outer page edges, internal catalogue markings. Interior is clean and bright throughout, untanned, with unmarked text and firm binding, free of any foxing and age-spotting. Green boards show uneven sunning to all panels, non-sticky residue of removed labels, faint grubby marks, a touch of rubbing. -- The thesis offers a detailed study of that part of consumer behavior which is status-directed and which encourages individuals to purchase and consume products not for their intrinsic value (i.e. their value in use) but for their extrinsic (i.e. prestige) value. The work is in two parts. Part One (7 Chapters) explores the nature of conspicuous consumption and seeks to explain why and under what conditions such exceptional behavior occurs. The treatment of conspicuous consumption in economic and social thought is examined and evaluated (Cn.l) and Chapter 2 proposes a theoretical explanation of the propensity to conspicuously consumer. Chapter 3 develops a research methodology appropriate to the theory. Chapters 4, 5 and 6, then comprise a study of conspicuous consumption as observed in traditional, achieving and affluent societies, while Chapter 7 draws these studies together in perspective. Part 2 (3 Chapters) focuses more specifically on conspicuous consumption in the modern, affluent society and seeks to develop a theoretical model of consumer decision processes relating to such behavior. Chapter 8 is concerned with evaluating the treatment of conspicuous consumption within behavioral theories of consumer demand. Chapter 9 complements Chapter 8 in assessing the contribution of economics and of economic demand theories to the subject. Drawing on Chapters 8 and 9, Chapter 10 then proposes a theoretical model of consumer decision processes with respect to conspicuous consumption in the modern, industrialised society. Seller Inventory # 009666
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