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Creating New Clients: Marketing and Selling Professional Services - Hardcover

 
9780304704255: Creating New Clients: Marketing and Selling Professional Services
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A manual which aims to teach managers how to get the best results when dealing with potential new clients.

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From the Publisher:
Accountants, Lawyers and engineers rarely enter their professions with a secret desire to become salespeople. Over time, however, they can become less involved in the technical aspects of their work and more involved in managing client relationships. Before long, the professional has a responsibility for income generation and then, almost imperceptibly, for bringing in new clients. Nowadays, in many firms, if a person cannot bring in quality work from new clients, his or her career prospects will be severely limited.
From the Author:
Creating New Clients has been written to help professionals generate more work for their organisations. Clearly and concisely, it outlines the skills required for maximum success in marketing and selling the professional service firm.

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  • PublisherCengage Learning
  • Publication date1980
  • ISBN 10 0304704253
  • ISBN 13 9780304704255
  • BindingHardcover
  • Number of pages208
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Other Popular Editions of the Same Title

9780955227318: Creating New Clients

Featured Edition

ISBN 10:  0955227313 ISBN 13:  9780955227318
Publisher: The PACE Partners LLP, 2006
Softcover

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