Items related to Strategic Brand Management: Global Edition

Strategic Brand Management: Global Edition - Softcover

 
9780273779414: Strategic Brand Management: Global Edition
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For students, managers and senior executives studying Brand Management.

 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

 

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2012
  • ISBN 10 0273779419
  • ISBN 13 9780273779414
  • BindingPaperback
  • Edition number4
  • Number of pages592
  • Rating

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9780132664257: Strategic Brand Management: Building Measuring and Managing Brand Equity

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