Strategic Marketing Problems: International Edition - Softcover

Kerin, Roger; Peterson, Robert

Softcover

ISBN 10: 0273768948 ISBN 13: 9780273768944

Publisher: Pearson, 2012

Synopsis

For undergraduate and graduate marketing strategy courses. 

A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.  

This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

About this title

About the Author:

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

About this edition

• Publisher: Pearson
• Publication date: 2012
• ISBN 10: 0273768948
• ISBN 13: 9780273768944
• Binding: Paperback
• Number of pages: 744