Principles of Marketing/MyMarketingLab European Edition - Softcover

Kotler, Philip; Armstrong, Gary; Wong, Prof Veronica; Saunders, Prof John

4.09

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9780273720645: Principles of Marketing/MyMarketingLab European Edition

Softcover

ISBN 10: 0273720643 ISBN 13: 9780273720645

Publisher: Financial Times/ Prentice Hall, 2008

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Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.

With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

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