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Fundamentals of Strategy - Softcover

 
9780273713104: Fundamentals of Strategy

Synopsis

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.  

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

 

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About the Author

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

From the Back Cover

Over 800,000 students worldwide have used the market-leading text Exploring Corporate Strategy through their academic and professional careers.

The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.

The Fundamentals of Strategy

  • Delivers the essential concepts and techniques of strategy in 10 chapters.
  • Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap.
  • Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility.

Succeed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/fos and

 

  • Reinforce key concepts using audio downloads, animated models and quick tests.
  • Track your progress with self-assessment questions and a personal gradebook.
  • Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy.

 

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9780273736752: Fundamentals of Strategy with MyStrategyLab

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ISBN 10:  0273736752 ISBN 13:  9780273736752
Publisher: Financial Times/ Prentice Hall, 2009
Softcover

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ISBN 10: 0273713108 ISBN 13: 9780273713104
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Paperback. Condition: Very Good. Fundamentals of Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273713104

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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273713104

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Johnson, Gerry and Scholes, Kevan and Whittington, Richard
Published by Financial Times/ Prentice Hall, 2008
ISBN 10: 0273713108 ISBN 13: 9780273713104
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Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL10411206

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Whittington, Richard
Published by Financial Times Prentice Hall, 2008
ISBN 10: 0273713108 ISBN 13: 9780273713104
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003845313

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Johnson, G. et al
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ISBN 10: 0273713108 ISBN 13: 9780273713104
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273713104. Seller Inventory # 9101561

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