Items related to Fundamentals of Strategy
Synopsis
Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.
The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.
"synopsis" may belong to another edition of this title.
About the Author
Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
From the Back Cover
Over 800,000 students worldwide have used the market-leading text Exploring Corporate Strategy through their academic and professional careers.
The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.
The Fundamentals of Strategy
- Delivers the essential concepts and techniques of strategy in 10 chapters.
- Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap.
- Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility.
Succeed in your studies, enhance your understanding and improve your grade. Use the unique access card provided with all new copies of this book to log on to www.pearsoned.co.uk/fos and
- Reinforce key concepts using audio downloads, animated models and quick tests.
- Track your progress with self-assessment questions and a personal gradebook.
- Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy.
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date2008
- ISBN 10 0273713108
- ISBN 13 9780273713104
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages336
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Fundamentals of Strategy
Published by
Financial Times/ Prentice Hall, 2009
ISBN 10: 0273713108
ISBN 13: 9780273713104
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780273713104. Seller Inventory # 9101561
Quantity: 1 available
Stock Image
Fundamentals of Strategy
Published by
Pearson Education Limited, United Kingdom, Harlow, 2008
ISBN 10: 0273713108
ISBN 13: 9780273713104
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003845313
Quantity: 2 available