The Start Up Survival Guide: What you need to know to make it through the first three years

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9780273708322: The Start Up Survival Guide: What you need to know to make it through the first three years
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A staggering 33% of new businesses fail within 3 years.  

In the real world for most start-ups the real challenge of the first three years is survival; being successful is icing on the cake - it can and will happen, but you need to navigate the survival phase first.

This book is your survival guide. It sets out the absolute fundamentals that must be addressed to ensure not only that you survive but that you are well set up to be very successful. It is therefore a book about success, but from the angle of what can so easily go wrong and how to avoid these pitfalls.

In this book the reasons for businesses failing are thoroughly analysed and, if you follow the contents, you should be in a much better position to weather the storms of encountered in growing a business - and come out smiling at the other side.

The book is upbeat and practical for the entrepreneur who is determined that they will make it. It's the book that makes sure your dreams stay intact, and that your business flourishes.

The book covers everything from funding, finance, cashflow and debtors, through to products, quality, pricing, customers and staff motivation and morale. Every aspect of your business that might need attention to ensure you're in good shape is looked at in a pithy and practical way.

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Review:

"...easy-to-read book... covers essential subjects" - The Courier, October 2006

"This is among the most useful tomes out there... should be required reading" - The Independent, November 2006

"Lilly certainly knows his stuff... this is a salutory corrective to the over-optimistic tone of many similar guides" - Director Magazine, December 2006

"I would recommend this book to anyone thinking of starting- up in business." YE Magazine

From the Back Cover:

The Start-Up Survival Guide

What you need to know to make it through the first three years

Chris Lilly

Prentice Hall Business

Back Copy

So, you want to start your own business?

 

Two-thirds of businesses in the UK don’t survive more than three years.

 

Make sure you are in the one-third that does.

 

There are serious challenges that face every entrepreneur as they start up their own business and common mistakes that often trip them up. You don’t have to learn the hard way: The Start-Up Survival Guide will ensure that you know what the common pitfalls are and how to avoid them.

 

Covering everything from funding and financial management through to product quality and staff morale, this upbeat book is for the entrepreneur who is determined to make it.

 

The Start-Up Survival Guide is written by an entrepreneur for entrepreneurs. Chris Lilly has many start-up successes to his name, but they were not won without some challenges along the way. This is real-life practical advice to ensure that your start-up not only survives, but thrives.

 

 ‘An amazing compendium of practical information for start-ups and growing companies, and the most comprehensive listing of business websites I have ever seen. I particularly liked the format, which enables the reader to dip in and out as time permits, together with the tremendously valuable top tips in each chapter.’

Rod Seville, MD, Hatch Associates International Ltd

Front Flap

The Start-Up Survival Guideis designed exactly with you in mind. You will find essential ‘Top Tips’ throughout to help you on the road to success. And, if you are already encountering problems, the ‘Emergency Packs’ will highlight the various warning signs that you should look out for and possible fixes that will help you to rectify and avoid potential disasters.

 

I thoroughly recommend this book to all budding entrepreneurs, as most recently, I have had personal experience of Chris's unique insight into the challenges of starting up on your own.  His knowledge and sound advice, much of which is included in the book, has enabled me to propose an exciting new business model for my business, which has proved invaluable.’

 

John Nolan, MD, First Mile Networks Ltd

 

Author bio:

 

Dr Chris J Lilly has had a broad career working in large multi-national corporations and as an entrepreneur creating a number of high-tech start-up businesses.

 

He has expanded his expertise over the years to encompass a range of functions including engineering, R&D, operations, sales and marketing, business strategy, business development, and business planning. As a top executive, he also has competences in finance and human resources and he has held various Director, MD, and CEO roles over the years.

 

Although Chris Lilly has had a highly successful career, he has also experienced disappointments as an entrepreneur and is well aware of the issues faced by entrepreneurs in creating start-ups and growing businesses. It is this knowledge of the pitfalls which he is particularly keen to share.

 

Chris Lilly’s other business activities include acting as a business mentor to The Prince’s Trust and the Startup Co, Chief Executive of Versyns Ventures Ltd and Chairman of First Mile Networks Ltd.

 

 

 

 

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