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Synopsis
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing.
- Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide.
- All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
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book about global marketing
Review
Students and teachers will welcome this addition to the literature. It is an ideal text for undergraduates, being both rigorous and practical.Philip Kotler, J.L. Kellogg Graduate School of Management, Northwestern University, USA. This book provides a truly comprehensive and well-organised approach to global marketing. Its logical decision sequence provides an invaluable aid to both students and practitioners. This book will become a must. Peter Lorange, President of IMD (International Institute for Management Development), Lausanne, Switzerland. Hollensen's approach and presentation appears fresh, clear and appealing to the target audience.I.C.M. van Kooten, Vrije University, Amsterdam, The Netherlands.
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- PublisherFinancial Times/ Prentice Hall
- Publication date2007
- ISBN 10 0273706780
- ISBN 13 9780273706786
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages752
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Global Marketing: A Decision-Oriented Approach
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Financial Times/ Prentice Hall 26/04/2007, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273706786
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Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Paperback
Seller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Global Marketing: A Decision-Oriented Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273706786
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Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273706786. Seller Inventory # 9136426
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Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273706786. Seller Inventory # 9136424
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Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273706786. Seller Inventory # 9136425
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Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780273706786. Seller Inventory # 9136423
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Global Marketing : A decision-oriented approach
Published by
Financial Times Prent.Int, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
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Seller: Buchpark, Trebbin, Germany
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Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. 4. Auflage. | Seiten: 752 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 3510450/2
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Global Marketing: A Decision-Oriented Approach
Seller: Hamelyn, Madrid, Spain
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Condition: Como nuevo. : Este libro de Svend Hollensen, titulado 'Global Marketing: A Decision-Oriented Approach', es una guía completa sobre marketing internacional. Publicado por Pearson Education, este libro de texto está dirigido a estudiantes y profesionales, ofreciendo un enfoque práctico y orientado a la toma de decisiones en el ámbito del marketing global. Cubre temas esenciales como la investigación de mercados internacionales, la segmentación y el posicionamiento, las estrategias de entrada en mercados extranjeros y la gestión de la marca a nivel global. EAN: 9780273706786 Tipo: Libros Categoría: Negocios y Economía Título: Global Marketing: A Decision-Oriented Approach Autor: Svend Hollensen Editorial: Pearson Education Limited Idioma: en Páginas: 752 Formato: tapa blanda. Seller Inventory # Happ-2022-11-29-bd0949c4
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Global Marketing: A Decision-Oriented Approach
Published by
Financial Times/ Prentice Hall, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
Used
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-297
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Global Marketing: A Decision-Oriented Approach
Published by
Pearson Education Limited, 2007
ISBN 10: 0273706780
ISBN 13: 9780273706786
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Bon état. in-8. 2007. Broché. 714 pages. 4th Edition. Seller Inventory # 19853
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