Persuasion: The Art of Influencing People - Softcover

Borg, James

3.4

703 ratings by Goodreads

9780273688389: Persuasion: The Art of Influencing People

Softcover

ISBN 10: 0273688383 ISBN 13: 9780273688389

Publisher: Prentice Hall, 2004

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"This book should be on every individuals bookshelf!" Sir John Harvey Jones

We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be.

Persuasion is key to personal and managerial success.

Whether it's in your professional or your personal life, so much of your success in persuasion is down to a combination of self-assesment and situational assessment - being aware of what's going on inside you and being aware of what's happening around you. And the good news is that there are a set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity.

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Review:

Persuaded? We were... buy it. -- Mangement Today, December 2005

a witty and fast-paced journey ... there are some gems in this book -- Edge, December 2005

From the Back Cover:

"Here we have the art of persuasion simply and amusingly explained. I'm persuaded that this book is an essential aid to getting people on your side. Invaluable." Sue Lawley, BBC radio and TV presenter

"This is a handy readable guide...the author persuaded me to review this book..Damn, he is good." Jeremy Vine, The Times

"This book is spot-on and should be a must-read for all business people." Dr. James Rieley, The Daily Telegraph

"A highly readable, authoritative and indispensable handbook for all of us who need to get other people to do what we want." Sir Antony Jay, co-creator and writer of BBC's Yes Minister

"This book should be on every individual's bookshelf." Sir John Harvey-Jones

Persuasion is a powerful force.

We all rely heavily on our persuasive powers every day – whether it’s trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be.

The good news is that you can learn to be more powerfully persuasive. And this book will show you how.

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