Sold!: How to Make it Easy for People to Buy from You

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( 6 ratings by Goodreads )
 
9780273675181: Sold!: How to Make it Easy for People to Buy from You
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Based on an effective and popular sales programme used by many leading blue chip companies, this is the book to offer great sales technique guidelines with refreshing clarity and brevity.

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Review:

"I think that SOLD !  highlights how easy and straight forward selling can be -  anyone practicing these simple principles is bound to be successful." Julian Richer, Founder and MD of Richer Sounds

"Whether it's products or services, today you either sell in cluttered, competitive markets or you are already dead.

Sold!does for selling what ‘unplugged’ did for rock music - it brings it back to core competences and basics. The latter was badly needed - so is Sold!"

Barry Gibbons
Former Chairman & CEO, Burger King Corp.

"With SOLD!, Steve Martin and Gary Colleran have achieved a rare success, delivering genuinely instructive material in a genuinely engaging and entertaining fashion.  As a result, sales professionals who read it are themselves likely to experience rare success, for the book is a highly effective guide for creating long-term customers." Professor Robert B. Cialdini PhD, is Regents Professor of Psychology at Arizona State University and author of the world's best selling book on Influence and Persuasion. "The effective selling principles described in this book are not only simple and focussed on the sales outcome, but also help us to build productive ongoing relationships with our customers." 
  
Humphrey Harte, Director of Sales & Marketing, PowderJect  " What Sold! does is to take away all the non-essential ideas, techniques and tactics that have complicated the approach to selling and provide people with all essential principles that will make the difference."Pharmaceutical Field magazine 

"At last, a straight forward concise book packed with useful ideas about how to powerfully, but appropriately sell your ideas across to others."

Paul McKenna PhD

 

From the Back Cover:

SOLD

how to make it easier for people to buy from you

"Wether its products or services, today you either sell in cluttered, competitive markets or you are already dead. Sold! does for selling what 'unplugged' did for rock music - it brings it back to core competencies and basics. The latter was  badly needed - and so is Sold!"

Barry Gibbons, Former Chairman & CEO, Burger King Corp.

"Sold! highlights how easy and straightforward selling can be - anyone practicing these principles is bound to be successful."

Julian Richer, Founder of Richer Sounds (Most Successful retailer ever, The Guinness Book of Records)

"With Sold! Steve Martin and Gary Colleran have achieved a rare success, delivering genuinely instructive material in an engaging and entertaining fashion. As a result, sales professionals who read it are themselves likely to experience rare success, for the book is a highly effective guide for creating long-term customers."

Professor Robert B.Cialdini PhD, Professor of Psycology, Arizona State University. Author of the world's best selling book on influencing skills, Influence - Science and Practice.

Selling is being made too complicated - and that is bad news for performance.

It's time to reassess what effective sales performance is really all about.

It's time to focus on critical sales factors that really make a difference.

It's time to make it easy for your customers to buy from you.

Sold! is a short but very smart guide to making it easy for people to buy what you are selling - whether you sell products, services or ideas. It delivers great sales guidelines with refreshing clarity and brevity.

Would you like a simpler, more effective, more sustainable way to sell?

Sold!

"About this title" may belong to another edition of this title.

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Steve Martin
Published by Pearson Education (2003)
ISBN 10: 0273675184 ISBN 13: 9780273675181
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Book Description Pearson Education, 2003. Broschiert. Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - Based on an effective sales programme used by many leading blue chip companies, this book offers sales technique guidelines. It introduces the key principles - for example, building trust and a good relationship - and highlights the importance of understanding what your customer really wants. 107 pp. Englisch. Seller Inventory # INF1000004188

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Martin, Steve, Colleran, Gary
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Steve Martin; Gary Colleran
Published by Financial Times Prentice Hall (2004)
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