Small Business Websites that Work: Get online to grow your company - Softcover

McManus, Sean

Softcover

ISBN 10: 0273654861 ISBN 13: 9780273654865

Publisher: Pearson, 2001

Synopsis

This text sets out to show the reader how to buy independence from the company's website designer and design a better site themselves.

About this title

Review

"...many small businesses are still hazy about the web and

what makes a good website...this always leads to trouble...Sean McManus'

book is a down-to-earth guide to the ins and outs of an effective small

business website... If you have a client whose knowledge - or rather, lack

of it - is causing problems, then consider buying this for them."

 

March2002 issue of Create Online magazine

 

'it is easy to read, well organised and practical. There's a lot of information packed into just over 200 pages, but the book's clear design, the avoidance of technical jargon, and the liberal use of checklists and summaries make it a pleasure to read from start to finish, or to dip into a relevant section.

This book provides a very good introduction to anyone who wants to have a clearer understanding of how to give an online business a better chance of success.'

Clive Hawkins, Internet marketing consultant

 

 

"Sean McManus has channelled his efforts into an information-rich text that clearly debunks the myths about what works on the internet. Generously illustrated, McManus's book hand holds readers through the stages of thinking creatively about developing a business website to managing and assessing the work of website designers and effectively promoting the end product. Flavoured with some useful case studies and chapter summaries, this book doesn't pull any punches. Better yet, it is accompanied by a regularly updated website that offers SMEs additional tools for managing their websites."

September 2002 My Business magazine, Australia.

 

 

"Straightforward and practical, this book provides clear, insightful advice for anyone left confused or disillusioned by the hype that has surrounded the Internet in recent years"

Startups.co.uk

 

From the Publisher

Media endorsements

"A comprehensive book packed with tried and tested web hints and tips that's a must have for any business - small or large - that needs to get on the Internet. If anyone ever asks me again 'how shall I get my business on the web?', I will point them straight at this book. It's essential reading." Marcus Austin - Editor, Business 2.0 magazine

"Sean McManus is a talented technical author, with an aptitude for explaining sophisticated concepts in a down-to-earth, helpful manner that has made him a favourite with Internet Magazine's editors and readers alike. The broad scope of this volume, plus its practical outlook and friendly manner will make it a well-thumbed reference on any Web lover's bookshelf, while a constantly updated supplemental online resource will ensure Sean's advice stays fresher for longer." Dave Wilby, Deputy Editor, Internet Magazine

"With so many impenetrable Internet business books around, it's always a pleasure to come across one that is refreshingly straight-forward, clearly written, generously illustrated and extremely comprehensive. Like its subject matter, this book works." Robert Dwek, Editor, Marketing Week e-volve

About this edition

• Publisher: Pearson
• Publication date: 2001
• ISBN 10: 0273654861
• ISBN 13: 9780273654865
• Binding: Paperback
• Edition number: 1
• Number of pages: 240