Items related to Press Here!: Managing the Media for Free Publicity
"Press Here! Is a modern day media relations survival handbook. It provides straightforward and practical advice for dealing with the press – from TV journalist to local newspaper reporter. Packed with useful tips and techniques, it should prove an invaluable tool for anyone who has to work with the press. The case studies, though hypothetical, are clearly drawn from Annie Gurton's 20 years of front line experience. A must for any aspiring PR professional or marketing manager." Andrew Smith, Business Group Director, Brodeur A Plus Press Here! – the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience. This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word. Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them. It tells you HOW you can convey your message, and WHAT your message should include. Using several well-proven methods for message development and giving crucial advice on handling interviews, Press Here! succinctly explains:
- how to plan a successful media campaign
- how to develop your messages so they appeal to journalists
- how to write a press release so it gets noticed
- how to plan and manage a successful press event
- how to use the internet effectively
- how to deal with problems or negative publicity
"synopsis" may belong to another edition of this title.
About the Author:
Annie Gurton has a portfolio career, dividing her time between freelance journalism, writing and editing, and running highly successful media training courses. Previously she was an in-house journalist, staff writer and editor, and worked for a short time in the PR world.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date2001
- ISBN 10 0273653849
- ISBN 13 9780273653844
- BindingPaperback
- Edition number2
- Number of pages368
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Book Description Paperback. Condition: Very Good. Press Here!: Managing the Media for Free Publicity This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273653844
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Press Here!: Managing the Media for Free Publicity
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(2001)
ISBN 10: 0273653849
ISBN 13: 9780273653844
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Book Description Paperback. Condition: Very Good. Press Here! Is a modern day media relations survival handbook. It provides straightforward and practical advice for dealing with the press - from TV journalist to local newspaper reporter. Packed with useful tips and techniques, it should prove an invaluable tool for anyone who has to work with the press. The case studies, though hypothetical, are clearly drawn from Annie Gurton's 20 years of front line experience. A must for any aspiring PR professional or marketing manager. Andrew Smith, Business Group Director, Brodeur A Plus Press Here! - the essential guide to working successfully with journalists to achieve free editorial publicity for your product or service. Ideal for marketing novices and PR trainees, as well as updating those with years of practical experience. This revised second edition of Press Here! includes a section on computer aided PR which explains how to use the internet and email to reach journalists and spread the word. Journalists are notoriously difficult to work with and many are openly hostile to PRs. This book explains WHY they feel like that, and WHAT you can do to make your approach more appealing to them. It tells you HOW you can convey your message, and WHAT your message should include. Using several well-proven methods for message development and giving crucial advice on handling interviews, Press Here! succinctly explains: how to plan a successful media campaign how to develop your messages so they appeal to journalists how to write a press release so it gets noticed how to plan and manage a successful press event how to use the internet effectively how to deal with problems or negative publicity with case studies to highlight key points, and hints and tips on every page from journalists and PR professionals. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001657265
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273653844
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Press Here! : Managing the Media for Free Publicity
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(2001)
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