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Synopsis
We've done the hard work - so you don't have to.
You've got a budget. You've got to decide how to spend it. And you have to get results. But what's the evidence that e-marketing works? And what makes people visit and revisit a website? Who uses the internet anyway? Do they respond to banner ads? Is it worth promoting on-line services through traditional media? And can I justify my decisions to my boss?
Quick Answers to Key Web Marketing Questions takes all the hard work out of decision making. We take all your most vital questions, collect the statistics from every conceivable source, read them, interpret them and give you the bottom line answers with vital figures you need to make your life simpler - and more successful.
Intelligent analysis and additional comment ensures that you are clear as to what the statistics are saying, and whether they are relevant to you. You don't just need facts that are true - you need facts that are also helpful.
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About the Author
Sean McManus is a technology journalist and consultant and has written for magazines including Marketing Week, Business 2.0, Personal Computer World, Internet Works and Customer Loyalty Today. He holds a BSc in International Business and German from Aston University and is also the author of Small Business Websites that Work. His website is at www.sean.co.uk.Alison Alsbury is currently Centre Manager at Salters Shopping Centre, Droitwich Spa. She is a fluent linguist and for nearly fifteen years has also worked as a freelance writer. She edited Maw on Corporate Governance - still a prescribed text on the subject - and interviews and writes regularly for recruitment and HR publications.
"About this title" may belong to another edition of this title.
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Quick Answers to Web Marketing Questions: Facts at your fingertips
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Quick Answers to Key Web Marketing Questions: Facts at Your Fingertips
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Paperback. Condition: Very Good. Quick Answers to Key Web Marketing Questions: Facts at Your Fingertips This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273653271
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Quick Answers to Key Web Marketing Questions: Facts at Your Fingertips
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273653271
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Quick Answers to Web Marketing Questions
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780273653271. Seller Inventory # 9114375
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