Embracing the Net: get.competitive (Financial Times Series) - Softcover

Dutta, Prof Soumitra; Srivastava, Sandeep

 
9780273652922: Embracing the Net: get.competitive (Financial Times Series)
Softcover
ISBN 10: 0273652923 ISBN 13: 9780273652922
Publisher: Financial Times, 2000

Synopsis

 Going on-line is easy; succeeding on-line is much harder. Much has been written about the "front-end" of electronic commerce - what happens on the Web site. Yet little attention has been directed to the "back-end" - the organisational redesign that is so critical for success on the Internet. New models of strategic thinking have to permeate the organisation. New processes have to be created to fit the new business models. Organisational hierarchies need to learn flexibility and to open up departmental boundaries in an effort to speed up information flow and decision-making. A culture to encourage experimentation and learning has to be created.  The book is based on inovative research undertaken at INSEAD over the last few years in cooperation with several leading firms who have well established and successful internet-based business procesess.

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Product Description

Embracing The Net - Get.competitive

"About this title" may belong to another edition of this title.

Publisher
Financial Times
Publication date
2000
Language
English
ISBN 10 
0273652923
ISBN 13 
9780273652922
Binding
Paperback
Edition number
1
Number of pages
208